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Client: Royal Pet Club
Website: www.RoyalPetClub.com
Overview: In response to such high demand of their Royal Treatment Italian Pet Spa products, the company commissioned a membership club website for bulk purchases. Offering exclusive product combinations at substantial discount with a portion of the proceeds benefiting The Humane and North Shore Animal League of America, the website also boasts podcasts of “America’s Next Top Dog: The Princess” created by company founder and ABC’s “The Bachelor” of season nine, Prince Lorenzo Borghese.
Project: Work with product photographer and site designer to produce hundreds of web optimized images for e-commerce shopping cart. Audit website and provide suggestions to maximize sales by making pages as intuitive and user-friendly as possible while capitalizing on organic search engine optimization (SEO).
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Solution: Create templates for standardized sizing of shopping cart images including thumbnail view, item page view, and zoom view. Utilize photo editing techniques to remove background of product pictures and insert additional products or branded packaging as necessary.
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Technologies: HTML, Adobe Photoshop, Ecommerce Website Audit
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