Web Couture Designs
Web Couture Designs

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Web Couture Designs

Portfolio: Medical Website Design

Client: MDVIP
Website: www.MDVIP.com
Portfolio: Medical Website Design

Overview: In January 2007 MDVIP sold a minority stake in the company to Procter & Gamble (NYSE:PG). This is a major step forward in MDVIP’s rapid evolution as the model for delivery of exceptional healthcare results for American patients.

Project: Re-design and build new corporate website for fresh online branding strategy.


Award: Top 10 Health IT Innovators of 2007, Fierce Health IT
Solution: Resulting website is original, professional, user friendly, clean and houses many informative and some interactive sections. CSS table-less design, combined with well thought-out architecture, intuitive web page designs, intentional photo selection, photo editing and custom icons generate the desired visual environment perfectly mingled with clean code and easy navigation. Keyword selection, focused copywriting, copy editing, and building the website for top organic search engine results, produced a site with excellent website optimization / Search Engine Optimization (SEO). Used in conjunction with email blasts and both traditional and web marketing, this medical web site is a powerful communication tool. Promotional materials and collateral design reinforce the full corporate identity package and successful branding. Technologies: ASPX / ASP Dot Net, HTML, XML, CSS (table-less design), JavaScript, mySQL, Adobe Photoshop, Adobe ImageReady, Adobe Acrobat, Stored Procedures, Windows Media Encoder, Cross-Browser Compatibility, Content Management (including press room and site map), Site Documentation, Website Maintenance, Web Analytics, Email Blasts and Online Marketing





Web Couture Designs